I noticed this in a story about why someone walked out of ALEXANDER:
Maybe my first clue that it wasn’t meant to be came when, though my husband had clearly specified “two for ‘Alexander,’ ” the ticket-seller sold us two tickets for “Blade: Trinity.” (We only noticed when we were wandering aimlessly around the multiplex, wondering why the theater number on our ticket didn’t match up with any of the theaters marked “Alexander.”)
This may have been a simple mistake or database error on the part of the movie theater. Or it may have been an intentional conspiracy.
There are two things that immediately jumped to mind when I read this:
- Someone wants to raise numbers for BLADE: TRINITY, or
- The theater’s cost per ticket for BLADE: TRINITY is less than that for ALEXANDER
If other people bought tickets for something besides ALEXANDER and received tickets for BLADE, the first option is in play. Someone somewhere is trying to manipulate the gross for BLADE upward in order to sell more tickets in the future by giving the impression that everyone is going to see it.
If, on the other hand, other people bought tickets for ALEXANDER and received tickets for something other than ALEXANDER (but also for something other than BLADE in some cases) we can figure the second option might be it. The studio/distributor of ALEXANDER may be charging a higher royalty (not sure what the correct term is) on each ticket sold, giving theater owners a reason to sell tickets to something else instead. This was reportedly a problem during the release of STAR WARS: EPISODE I, when George Lucas charged the rate he would have charged for the original films if the technology just would have been available back then.
A problem is that there can’t be too many people out there who actually intended to buy tickets for ALEXANDER, meaning that proving theory number two might be difficult.