5.7 million people watched the Concert of Hope. That’s not a lot. And they raised $18 million. That’s not really a lot, either.
Maybe most people inclinded to contribute had already done so through other channels?
There were no internet pledge drives in the month preceding Live Aid in the 80s. This time were dozens of them.
Meanwhile, Chuck Simmins’ Stingy List is over $721 million so far.