No doubt, you’ve seen the “Los Angeles, Mexico” billboard in LA by now. But just in case you haven’t:

Of course, there’s all sorts of outrage and such. My reaction was initally one of controlled outrage, but then I remembered it was southern California and who can explain that place?

But something happened that restored my hope for the Left Coast:

Tell me that isn’t GREAT.


  1. Usually I’m outraged at things that happen that are similar to this, however in this case I’m not. Looking at it from a marketing perspective – they are trying to appeal to recent immigrants from Mexico. What could be more appealing than giving these people the impression that by watching this broadcast you can somehow stay more in touch with the homeland? I’m pretty sure the billboard wasn’t meant to say — ‘We’re going to make the US just like Mexico’ as some people seem to think. To put it another way, let’s say the billboard said, ‘Los Angeles, Germany’ – and was encouraging German speaking viewers to watch? It just wouldn’t seem like a big deal and neither does this. However, it is refreshing to see the American Flag draped over the billboard too.

  2. and I guess if it ain’t to clear, there is the state of Baja (southern) California which is in Mexico. Norte California dropped the prefix after that really odd war. So this could easily be an interesting historical jest. Or an editors typo.

  3. Hahaha… that’s great. Too bad for them, though, somebody higher up on the food chain is sure to take notice of this. Cuz u know sumbody is gonna take offense sooner or later… I kinda want to see how this one turns out…