Don’t forget that SERENITY opens today. If you like sci-fi, you will almost certainly like this film. I don’t think it’s as revolutionary as many claim and, in fact, the more I think about it the more I think it’s sort of “the Adventures of Young Han Solo” or maybe “Han Solo if he didn’t meet Luke”, but it’s good stuff and I doubt you’ll be let down.
I haven’t read a lot of reviews except for some by Grand Rapids area bloggers, but there’s a round up at Instapundit and also at Drezner. Most seem to be generally positive. I’d suggest seeing the movie before reading any in-depth reviews, and avoid spoilers.
I hope this blogger thing went well for Grace Hill Media and Universal. If it did, we’ll see more of it in the future. Not only cool because bloggers get to score free stuff, but because I think we’ll see better feedback on things. For instance, I have no personal obligation (no, really!) to anyone to write a great review despite the free passes. This was a good movie, and I said so in my “review”, which wasn’t really a review anyway.
As I noted, I was pretty sure going in that this film was going to be cheesy and mediocre-at-best, and I was planning to say so. And one of my first reactions after seeing and liking it was “oh no…I’m going to look like I’ve been bought”.
Of course, those inclined to like the film are going to be the ones signing up to get free passes and then write about it, so you’re probably always going to see more positive buzz than negative in the blogosphere. And I’ve no doubt that many CAN be bought. But this is a relatively inexpensive way to shine a light on your project and get “word-of-mouth” going, which is, of course, the most effective advertising you can get.
The key is that if something sucks we need to be sure to say that it sucks. Few take professional film reviews at face value because they lack credibility. The blogosphere, despite obvious short-comings, has a measure of credibility that the biggies don’t and this sort of “grass-roots internet” marketing has great potential if we don’t lose that cred by acting irresponsibly. Irresponsibility is what cost Legacy Media its cred when reporting on movies (among other things) and we need to be better.
UPDATE: I just posted this comment on Drezner’s post:
Don’t get me wrong. It’s cheesy.
But good. Not only good, but better than at least 90% of the sci-fi out there. I don’t think it’s particularly revolutionary, like many like to gush. But it’s a solid story with good characters in a good setting.
You rarely see more than one element of the story-characters-setting triumvirate in sci-fi, and often you don’t see ANY of them.
This is good stuff.