A reader sends this:
If I had pressed the wrong buttons on a recent cross-county flight I took, I would have accidentally paid another $523.68. How did I know they were the wrong buttons? Simple: They were colored and placed to look like the correct buttons.
Intentionally tricking customers into unwittingly spending more money is maybe not illegal but it is unethical.
This reminds me of Turbo-Tax’s “if you would have clicked the grayed-out button off to the side, it would have functioned properly” crap I recently fell for.
United Airlines deserved to be mocked, ridiculed, and publicly flogged for this. Tell all your friends. Send emails. Mock them and call them unethical. Threaten to fly Delta over this.
Then they can decide whether or not their shady ploy makes good business sense. If they still think it’s worth it, good for them.